HOW TO SPY ON YOUR COMPETITOR’S AUDIENCES KEYWORDS – Shopify Drop Shipping Tutorial
Wouldn’t it be nice to have a way to spy on your competitor to know who exactly they are targeting? In this post I’m going to show you two tricks in order to do this.
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How To Spy On Your Shopify’s Competitors Audiences Keywords
You probably know by now that targeting the right keywords when you are building your audiences is SUPER important…It is one of the most important thing when it comes to Facebook advertising. You want to make sure that you show your ads to people that are interested in your products.
Now let’s say that you know a Shopify store that is absolutely KILLING IT in terms of sales. You know exactly what products they are selling BUT you would like to know exactly what keywords they are targeting when they are creating their ads. Is there a way to do this?
The short answer to this is NO. As of right now, there are no ways to know EXACTLY what your competitors are targeting in terms of keywords, BUT I’m going to give you two tricks that you can do to have a better idea of what keywords they are possibly targeting!
Trick #1 (Mind you….the second trick is much better 😉 )
You probably noticed that when you scroll on your Facebook walls, you sometimes see sponsored posts. These are publicity and people are paying for these…If you are seeing them, it means someone is targeting you! Here is an example:
As you can see, it says ¨ SPONSORED ¨ , which means this is an Ad.
Now what I want you to do is to like the Facebook pages of all of your competitors. By doing this, chances are high that you will see their ads on your Facebook wall and you will be able to spy on them. Not only will you be able to see what products they are selling, for how much, and what kind of copywriting they are using….BUT you will also be able to see what kind of targeting they are doing.
NOW DO THIS: I want you to click on the three little dots on the top right corner of the ad and select ¨ Why am I seeing this? ¨
Facebook will then tell you a little bit about your competitor’s targeting. YOU WON’T DISCOVER MUCH MOST OF THE TIME, BUT SOMETIMES IT CAN BE USEFUL. Here is what Facebooks tells us for that specific case:
For that particular case, Facebook is telling us that this competitor is targeting people aged 13 years old and older, male or female, that lives in Manila (This is where I live now, but I’m from Canada). We don’t see much informations with this one, but sometimes you DO find more informations. This is just a little trick to help you figure out what your competitors are doing.
TRICK #2 (This one is much better)
The first thing you need to do is to find the Facebook page of a competitor you want to spy on….Let’s say that this is the Facebook page of my competitor.
Now the first thing that I need to do is to CLICK ON THE PROFILE PICTURE. Example below.
Now I want you to look at the URL of the profile picture…I want you to grab the number RIGHT AFTER THE DOT, AND BEFORE THE SLASH (listen to the video if this is not clear in the blog post)
I want you to HIGHLIGHT this number. This is super important. Now the next step is to go to this URL: https://www.facebook.com/pages/?frompageid=
This will redirect you to a page that will allow you to find Facebook pages SIMILAR TO THE PEOPLE THAT ARE GOING TO SHOP ON YOUR COMPETITOR’S WEBSITE!!
Now this is the next step: I want you to copy the numbers from the profile picture of your competitor and PASTE THESE NUMBERS right after the = sign (equal sign) in the new link you just opened. Here is an example below:
As you can see, right after the = sign (equal sign), I copied and pasted the strings of numbers from the profile picture of the competitor. Then the only thing you have to do is to press ENTER.
BOOM, Facebook is now showing you pages that attract the same kind of people that go on your competitor’s website. I’ve tested this with a lot of competitors and I can say this is legit.
What I usually do then is to try to target these keywords when I build my audiences. I would for example try to target the keyword BURLAP, or www.burlap.com, etc in order to target all of these people!
Please leave a comment below or let me know any questions you have. I’d love to hear what you think!