CONTAGIOUS – WHY THINGS CATCH ON BOOK REVIEW/SUMMARY

What do advertisers, politicians and charity organizations all have in common? They all have the desire to make their message catch on and spread!

How to achieve this? Of course, advertising comes to mind but there are countless cases of compagnies and organizations that spent millions of dollars on advertising without getting ANY benefits…

SMART advertising is the answer…Advertising alone is not enough, you need SMART advertising that will make your message go viral. Just getting a message out there doesn’t necessarily mean that it is going to catch on. For your message to go viral, you need to get people talking, sharing and imitating.

What you need is Social influence and this is exactly what the author studied extensively for the past 10+ years. Jonah Berger is a marketing teacher at the Wharton School of the University of Pennsylvania, at top business school.

Berger’s extensive research on the topic has revealed that there are 6 main factors that help explain social pandemics…1) Social Currency 2) Triggers 3) Emotion 4) Public 5) Practical Value 6) Stories.

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COMPELLING PEOPLE – THE HIDDEN QUALITIES THAT MAKE US INFLUENTIAL BOOK REVIEW/SUMMARY

Let’s say that you are at a party and you are meeting a bunch of new people…Should you be super nice with them in order to make them like you? If you read the book called How to win friends and influence people by Dale Carnegie, the main advice in the book is to be interested in the other person in order to make them love you…

Does it really work all the time though? I don’t think so…In some cases, being too friendly makes you seem desperate and weak. By showing too much interest, the other person might perceive you as desperate…

Should you instead try to project strength in order to let the other person that you are a high value person? Telling about how your business is doing great, how you know that famous person, etc? There is a good book on this topic called The Mystery Method, which is a book on how to seduce women, but I think everyone should read it because it will teach you a lot about social dynamics. The main premise of the book is that people are driven by a desire to survive and reproduce, and people that are highly popular are people that exhibits behaviours that  makes them high value; Having a lot of money, lots of connections, being super smart etc…Basically, by hanging out with this person, you would increase your chances or survival by a lot and you would increase your chance of attracting a high quality sexual partner too. Inside of The Mystery Method book, the author teach you that in order to attract super beautiful girls, you need to exhibits high value qualities. To do this, the author uses stories in which he add elements that makes him look like a high value person. For example, he could tell a story about how his ex girlfriend was a model. By saying this, he is using pre-selection (read Influence by Dr Cialdini to learn more about this) to sub-communicate to the girl that he has enough value to attract high quality girls.

You get the idea?

Now, the whole point of the Mystery Method is to show strength. It is THE OPPOSITE of being interested in the other person to make them love you. Actually, in the Mystery Method, at the beginning of the interaction they would avoid giving too much compliments because it would make you look desperate and needy and the girl would lose attraction.

So what is the answer? What should you do? Is it better to be super nice and give compliments or is it better to tell people your accomplishments so they know you are a high value person?

This is what the book Compelling People: The Hidden Qualities That Make Us Influential wants to answer…

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PRE-SUASION BY ROBERT CIALDINI REVIEW/SUMMARY

Dr Cialdini did it again! I read his book Influence a few years ago and it is one of the books that had the most impact on my life…So I was super excited when I learned that he just released Pre-Suasion!

I’m not going to lie, Pre-Suasion is not as good as Influence, but it is still a good book…Maybe it is because I had such high expectation about it though…

The goal of the book is to identify what savy communicators do before delivering a message to get it accepted. What Dr Cialdini discovered is that the highest achievers (in terms of influence) spent more time crafting what they did and said before making a request…The best at this are aware that the psychological frame in which a request is first placed can carry as much weight as the request itself. To make sure your message get accepted, you have to make sure the audience is sympathetic to it.

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SAM WALTON – MADE IN AMERICA BOOK REVIEW/SUMMARY

Did you know that Walmart makes a profit of 1.8 million every hour?

How much do YOU make an hour?

This book is the story of how Sam Walton, a man without any retail experience became one of the richest person in the world…As of 2016, the Walton family is worth about 160 billion dollars…Which is equivalent to the total net worth of Bill Gates, Warren Buffet and Donald Trump COMBINED.

Don’t you think you could something from the man that started all of this?

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HOW TO WAKE UP AT 5 AM: MY 30 DAYS CHALLENGE DAY 24 to 30

I had no problems getting up at 5 AM…Honestly this is one of the best thing I’ve done in my life. I was way more productive while waking up at 5 AM every single day of the week. My only concern with this is could someone do this long term? As I said before, the hardest part was to say no to a lot of things. I would get invited to go somewhere and I had to say no because I had to be in bed at a certain time so I can wake up at 5 AM the next day.

It’s basically hard to function in a society in which pretty much everybody DOESN’T wake up super early. You will feel a huge social pressure on you. Lots of people will tell you that this is useless (mostly people that are not successful in life anyways).

The only part that I didn’t like was to wake up super early during the week-ends to be honest….I like to go out once in a while and during this 30 days challenge I was not able to do it. Was I more productive with my business? Absolutely. Did I maintain healthy relationships during that time? Probably not. I did not hang out a lot with my friends to be honest.

Now that 100% of my income is online and I can pretty much wake up when I want to, I need to figure a way to have a certain balance in my life. I think I will continue to wake up at 5 AM during the week but wake up much later during the week-end. This will allow me to go out if I want to.

Overall I highly recommend everybody to try this. It will definitely increase your productivity…It’s quite funny because the same people that told me that this challenge was useless are those that have jobs. They basically have NO FREEDOM in their life. They have to be at the office at a certain time, they can’t take a day off, they have to ask their boss etc…They trade they time for money….They see me and ask themselves : why the hell would you wake up at 5 AM if you don’t need to?

That’t the main thing. With internet marketing, you work hard for a certain period of time and then the money keeps coming in. What you create is called passive income. Even when you are not working, the money keep coming in.

The problem with passive income is you have to build a system to make it happen and it is not that easy. You have to work hard for a while to make it work, and almost nobody is wiling to walk the talk. You know how many of my friends are into online marketing? A LOT. You know how many of them are making money? Only a few. Why? Because most people think that online marketing is easy. And the reality is that yes it is quite easy but you still have to work. Also, It’s not for everybody because nobody is going to tell you what to do. You are your own boss. You make your own hours and you manage yourself. When you manage yourself, it is REALLY EASY to just watch youtube videos all day and get nothing done.

This is why I’m so hard on myself. I know what it takes to make it work. I didn’t achieve to make six figures in a short period by not working hard. I literally outworked every single person that I personally know.

The same people that told me I was crazy to do this are the same people that don’t enjoy the freedom that I have now. Now that I have multiple streams of income from multiples sources, I could literally just travel all around the world and do nothing all day.

That’s what true freedom is all about. It’s the ability to take action. It’s the ability produce something worthwhile that will benefit you for a long time.

Please leave a comment below or let me know any questions you have.  I’d love to hear what you think!

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HOW TO WAKE UP AT 5 AM: MY 30 DAYS CHALLENGE DAY 15 to 23

I was really busy these days so I didn’t do any updates on this 30 days challenge, but everything is going great!

Most of the times I wake up 5 minutes before my first alarm and I’m fully awake. At this point I would have to force myself to go back to sleep! This is huge progress because when I started I was REALLY tired when I woke up at 5 AM.

Productivity wise, I accomplish more since I started doing this. For me, it is really hard to be productive after 6 pm for some reason….Even when I did, I was not fully focused and it was basically a waste of time…. Even if I woke up at 10 AM for example, after 6 PM it was really hard to work, so it didn’t leave me a lot of time to work and get stuff done. This is why waking up at 5 AM makes me more productive…When it is 6 PM, I’ve already accomplished so much and now I can fully relax.

Since I started this 30 days challenge a lot of people told me that everybody have the same amount of hours in their day and that waking up early doesn’t change anything.

I don’t agree at all. It is all about the psychology. As I said, most people have a really hard time being productive after 6 PM (and some people have a hard time but they are convinced they are able to do it…but that’s another story..). When you wake up early, it’s like if you are smarter with your energy. Being productive is all about using your energy properly. It is about focusing 100% of your energy at the task at hand, whether it is work or relaxing, and for some reason when I wake up early it is easier for me to do that.

I’m going to continue until day 30 and probably that I’m not going to wake up at 5 AM during the weekend, but I’m definitely going to continue to wake up early during the week.

Please leave a comment below or let me know any questions you have.  I’d love to hear what you think!

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HOW TO WAKE UP AT 5 AM: MY 30 DAYS CHALLENGE DAY 12, 13 & 14

Everything is doing great. I feel like the habit is strong and I can’t imagine myself waking up later than 5 AM anymore.You know to habit is getting strong when you associate a lot of pleasure with doing it and a lot of pain to not doing it.

 

This is why a good exercise to build a good habit is to simply make a list of all the benefits of having the habit and all the disadvantages of it. What I like to do is restructure every single one of the disadvantages. This come from CBT therapy and it works. The mission is to change how you feel about the habit and the best way to accomplish that is by changing how you feel about it by changing how you think.

Example:

Benefits of Waking up early:
-Increase my discipline
-Puts me in a good state for the rest of the day
-Get more done
-I’m already in the zone when people are just waking up
-Force me to go to bed early and not go out

Disadvantages of waking up early
-Have to go to bed early. New way of looking at it: This is good because it forces me not to go out.
-Require a lit bit of effort at first…..Which is good because everything worthwhile require efforts at first.
-Have to deal with other people. Lots of people trying to make me stop, have to argue with people all the time because they want to prove that it is useless…Which is perfect because it shows me which ones of the people that I know that understands success.

If you do a list like this everyday for the habit you are going to change, your brain will start to make these associations automatically and it will be much easier to change the habit.

One funny thing I’ve noticed by doing this challenge is how the hardest part is OTHER PEOPLE. It’s actually insane how other people feel threatened when you are trying to do something.

Ever heard that the 5 people you hang out the most with are a good representation of what you will become? Well, it is true. The reason is you will pick up their attitudes and their beliefs systems. If you go to a high school and hang out with people who think school is not important, chances are high you will start to see school as unimportant also…Why? Because you will hear them telling you REASONS why it is not important, without hearing reasons why it is important (Because you don’t hang out with people who think it is important). This is why you need to choose who you hang out with.

Since I wake up at 5 AM and I tell people about it, I’ve heard a lot of people telling me reasons why this idea is stupid. Here are a few things I heard
-It is too early
-You will do it for a while then stop, so why do it?
-You will have to go to bed earlier so it is useless
-You just need to be better at time management (which is funny because they know me and they know the lifestyle I have and how much money I make…and they are broke)

When I made the decision to eat super healthy the same thing happened. Some people told me :
-Why live this way? You won’t enjoy life
-You won’t be able to do it long term

Look, this people are not trying to hurt me, it is just human nature to express how you feel about something. The problem when you hang out with people that are not successful is they are going to influence how you think. You have to be aware of that or you will be easily influenced by them without even realizing it.

The bottom line is this: when you have a goal you have to block all the negative bullshit and focus on the positive. You have to remember that only a small % of people are successful out there, so you will have to block a lot of noise.

Please leave a comment below or let me know any questions you have.  I’d love to hear what you think!

Click Here for Day 15 to 23

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