NEVER EAT ALONE BOOK REVIEW
Never eat alone is a guide on how to network to right way.
The main premise of the book is that if you want to become successful in life, you need to have a great network of people.
Children of rich people tend to become rich also because first of all, they incorporate the beliefs that made their parents rich into their life by getting raised by them, and also, children of rich people go to schools with children of other rich people…They basically grow up getting to know the children of successful people so it is really easy for them to network with successful people. This is part of their reality.
But what do you have to do if you don’t come from a rich family and you did not go to an elite private school? This is what this book is all about.
Bring value first
Ferrazzi, the author, tells us that real networking is all about finding ways to make other people more successful.
The main mistake people make when networking is they only give their business cards in hope that the other person will call them back. If you want to become really successful at this, you want to make the other person more successful. If you do that, they will value your relationship and now you will have something solid.
Most people don’t bring any value on the table when they network and this is why they have a hard time creating relationships.
Do you think Elon Musk would have a hard time networking? It would be really easy for him because you know exactly that he could help you in so many ways. People want to contact him actually; he doesn’t have to do anything. He has value.
I know a guy that does the exact opposite. He is a financial advisor and he goes in networking events like 5 or 6 times per week. Want to know what’s his problem though? He doesn’t bring a lot of value to the table so he is not able to turn all of these encounters into clients.
You have to become valuable first. This is the key. If you have something that can help the other person, it will be REALLY EASY to network with other people.
Another good tip from the author is to begin reaching out to others and building your network BEFORE you need anything from them. The whole idea is to bring value to people FIRST, then you will have a relationship with them, and then if you need them in the future they will be there for you.
The author suggests people should join community groups that interest them, take leadership positions in hobby groups that interest them, etc. As you become exposed to more people, gravitate towards the ones who are involved with things that you want to be doing.
Do your homework:
When you defined someone you wish to meet, what you have to do is to do some homework. Make sure that you know as much as possible on this person; their interests, what they do, etc. By doing this, you will have something to break the ice with and it will be much easier to find something to talk about.
Never eat alone
Another key idea is the fact that you should try to never eat alone. If you do, you are missing out on a great opportunity to connect with someone. A meal is an amazing time to connect with someone, so make it a habit to always meat with someone that you want to connect with.
Always follow up
It is really important that every time you make a new connection, you follow up on it. You can do this with a note, an email, a text massage, etc. Ferrazzi says that a handwritten thank you note is the best to go because it will make you stand out from the crowd.
Merge your contacts with someone else
One of the best ways to grow your network is to merge your contacts with the contacts of someone else. What you could do is to exchange invites to events with someone whose circle you don’t know well yet, and who doesn’t know your circle well. Doing this is an excellent way for both of you guys to expand your social circle. Next time you organize a party, agree with someone that you guys will be responsible for half the guest list. Everyone will win by doing this.
I’m not going to lie, I usually hate networking books. They always say the same thing and i’m actually not a big fan of networking. I am more of an introvert and I like to spend time alone. However, I really enjoyed this book! This is by far one of the best networking books I have read in recent years.
- Networking is nothing more than finding ways to add value in other’s people lives.
- You have to be willing to offer value upfront and offer unlimited favors.
- Do your homework and do research on the people you plan on meeting.
- You should always follow-up after you meet someone new.
- Try to make connections in many different circles.
- Don’t wait until you need them to reach them. Reach out to your contacts before you need them.
Please leave a comment below or let me know any questions you have. I’d love to hear what you think!