WHAT EXACTLY IS A RETARGETING AD? – SHOPIFY SROP SHIPPING TUTORIAL
What is a retargeting ad? It is really important for you to understand that type of Ad as it is one of the highest converting type of ad out there! In this post I’m going to explain to you exactly what it it.
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Retargeting ads are one of the highest converting type of ads out there!
The first thing you need to do is to create a custom audience. The way I do it is I create a custom audience based on everybody that added a particular product to their cart, but didn’t proceed with buying the item.
So you are basically telling Facebook : ¨ Hey, create an audience ( A custom audience) with EVERYBODY that added this particular product to their cart but ended up not buying the product ¨.
Now the next step is to create an ad and ONLY SHOW IT TO THESE PEOPLE. This is what a retargeting Ad is about. You want to use a headline similar to this : ¨ Hey, are you still interested in this Item? ¨ .
THESE RETARGETING ADS CONVERT LIKE CRAZY. They convert super well because most people don’t buy something the first time they see it. Most people go back and look a few times before they make a purchase, so by retargeting these people (that added to cart but didn’t buy), you will make a lot of sales.
A lot of people started the buying process but something happened; Someone knocked on the door, the phone rang, they wanted to do it but started to do something else and forgot, etc. I’m telling you, retargeting ads WORK LIKE MAGIC.
It probably happened to you in the past that you checked a product on Amazon, then you closed the page and then on every other website that you looked at you saw ads about this particular product….This is Amazon doing retargeting on you and they do it because THEY KNOW IT WORKS. If Amazon is doing it, you can be god damn sure it is a good strategy!!
I highly recommend you to start doing those. Retargeting ads converts like crazy if your copywriting is good because you are targeting people that are PROVEN to be interested in the product!
If you are looking for more, or are wanting to seriously pursue making money with e-commerce, then I want to invite you to join my FREE E-commerce University Program.
E-commerce University is a FREE step-by-step video training course that walks you through everything. The students in it are making a lot of money and I am giving it to you for FREE.
In the free program, you get to see me create an E-commerce business from scratch. The program consists of over 45+ “over the shoulder” videos where you get to watch me do everything.
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